Hunan takes the 'cross-border e-commerce' development express and runs out of 'acceleration'!

'One key chain global sharing new opportunities'.On July 22, the 2022 Hunan (Changsha) Cross-border E-commerce Fair opened in Changsha.As the first cross-trade fair in Hunan, it aims to create the most authoritative and influential cross-border e-commerce event in the central region, which is worth looking forward to.

In recent years, Hunan has taken the 'cross-border e-commerce' development express train, accelerated the run, and has already run out of Hunan 'acceleration'.Hunan currently has 4 national cross-border e-commerce comprehensive pilot areas and 6 cross-border e-commerce retail import pilot cities, and the number of national platforms ranks first in the central and western provinces.In 2021, Hunan's cross-border e-commerce import and export will increase by 89.7% year-on-year, which is 74.7 percentage points higher than the national average growth rate.

The number of cross-border e-commerce leading companies has been increasing year by year, and a number of high-quality cross-border e-commerce companies have emerged, such as Anker Innovation Technology Co., Ltd., Shuiyang Group Co., Ltd., Hunan Youa Cloud Business Network Co., Ltd., and Changsha Feituo Information Technology Co., Ltd. Local e-commerce companies.Among them, enterprises such as Anke Innovation and Shuiyang lead the country in the field of cross-border e-commerce export and beauty e-commerce.

'The rapid development of cross-border e-commerce in Hunan mainly relies on these four points: issuing policies, increasing the main body, building platforms, and providing excellent services.' The relevant person in charge of the Provincial Department of Commerce said that Hunan is gradually becoming an important cross-border e-commerce in the central and western regions. One of the largest logistics, capital flow, information flow and talent gathering centers.

Policy Support

Promote the innovation and development of cross-border e-commerce

In May of this year, the General Office of the Hunan Provincial Government issued the 'Implementation Opinions on Accelerating the Development of New Business Models and New Models of Foreign Trade'. The first task is to promote the innovative development of cross-border e-commerce, cultivate and introduce a number of cross-border e-commerce leaders According to the 'Implementation Opinions', by 2025, there will be 20 cross-border e-commerce companies in the province with a scale of over 100 million yuan.

In addition, the 'Notice of the Hunan Provincial Department of Commerce and the Hunan Provincial Department of Finance on Doing a Good Job in the Management of the Use of Special Funds for Cross-border E-commerce in 2022', 'The Notice of the Hunan Provincial Department of Commerce on Further Improving the Key Work of Cross-border E-commerce in the Province in 2022' The 'Notice' has been issued successively, providing a good policy environment and financial support for the healthy and rapid development of cross-border e-commerce in our province. More and more cross-border e-commerce companies are moving closer to Hunan.

The province's cross-border e-commerce industry is further agglomerated, and the cross-border e-commerce import and export market covers more than 100 countries and regions along the 'Belt and Road' in developed countries such as the United States, the European Union, and Japan, as well as in Southeast Asia, the Middle East, and Africa.

As a leader in the field of cross-border e-commerce big data research, Hunan Shumo Network Technology Co., Ltd. aims at the increasingly large product selection and marketing needs of overseas sellers. 'As a native Hunan enterprise, the government has strict regulations on rent, talent policies, technology, etc. Strong support has been given in many ways. 'Huang Qiong, the co-founder of Shumo, told reporters that by digging deep into the big data of cross-border e-commerce as the main line, Shumo has developed core algorithms and software products. At present, more than 2,000 Hunan cross-border E-commerce business services.

Big data shows that there are currently more than 7,000 brands operating on the Amazon platform in Hunan. From January to June 2022, the cross-border e-commerce transaction volume on the Amazon platform in Hunan will reach US$1.5 billion, a year-on-year increase of nearly 20%.Products are mainly sold to the United States, Britain, France, Germany and other European and American countries.Toys, home and kitchen supplies, beauty supplies, electronic products, and sports products are the main best-selling categories.

Main body grows

Support traditional enterprises to expand overseas online markets

In order to strengthen the business entities of cross-border e-commerce, accelerate the digitalization, branding and intelligent development of foreign trade enterprises.The Provincial Department of Commerce strongly supports time-honored brands and traditional brand products to expand overseas online markets.It is understood that from January to May 2022, Hunan achieved a cross-border e-commerce import and export transaction volume of 21.809 billion yuan, a year-on-year increase of 18.9%.

Encourage the use of new channels, new technologies, and new methods such as cross-border e-commerce platforms, international cloud exhibitions, overseas digital marketing, search engines, short videos, and live streaming to promote a group of high-quality traditional foreign trade companies to connect with Amazon, online Wal-Mart, eBay third-party cross-border e-commerce platform or self-built independent station to expand cross-border business.

'In 2021, Hongyu Hair Products cross-border e-commerce annual sales of 15 million US dollars, the products are mainly exported to the United States, Africa and other places. 'As the first hair products company in the province with import and export rights, Shaoyang Hongyu Hair Products The person in charge of the limited company told reporters that in 2018, the company began to promote cross-border e-commerce business, and opened stores on Alibaba International Station, AliExpress, Amazon and many other e-commerce platforms, and the business grew rapidly.Now the company continues to expand into emerging markets, and has created its own way in the field of cross-border e-commerce.

With Maimai cross-border e-commerce global operation center project and TIKTOK Southeast Asia cross-border e-commerce operation center successively settled in Changsha, Anker Innovation Technology Co., Ltd., Shuiyang Group Co., Ltd., Sinocare Biosensing Co., Ltd., Hunan A group of local companies such as Sijiu Technology Co., Ltd. have maintained steady growth in cross-border e-commerce business, and a group of innovative and growing provincial-level cross-border e-commerce companies are leading the new trend of cross-border e-commerce in Hunan.

'We are actively constructing enterprise databases and product libraries, improving cross-border e-commerce product selection companies and cross-border e-commerce industry belts, and promoting traditional enterprises to carry out cross-border e-commerce business pilots. 'The E-Commerce Department of the Provincial Department of Commerce The person in charge said that the Provincial Department of Commerce is actively cultivating e-commerce start-ups with great development potential, identified a number of provincial-level digital commerce enterprises, and conducted pilot training for enterprises to help foreign trade enterprises develop international markets through cross-border e-commerce. .

platform first

The number of national-level platforms ranks first in the central and western provinces

Since the State Council approved the establishment of a cross-border e-commerce comprehensive test area in 2015, our province has actively organized regional declarations for foreign trade industry aggregation and driving effects.Up to now, there are 4 cross-border e-commerce comprehensive test areas in the whole province, ranking first among the central and western provinces.At the first cross-trade fair in Hunan, which kicked off in Changsha on July 22, the four cross-border e-commerce comprehensive test areas in Changsha, Yueyang, Xiangtan, and Chenzhou will be ready to go and make a new appearance, fully demonstrating their ability to explore the way for global trading and industrial development. Innovation and development achievements.

Not only are there many platforms, but the advantages of Hunan as an international logistics distribution hub for cross-border e-commerce in central China are further highlighted.Hunan has unblocked international logistics channels, built five international logistics channels and freight assembly centers, running on the ground, swimming in the water, and flying in the sky, helping Hunan's cross-border e-commerce to run 'accelerated'.

Opened 10 international all-cargo routes from Changsha to Halifax, Dhaka, Hong Kong, Liege, Ho Chi Minh City, Moscow, Manila, Los Angeles, New York, and from Zhangjiajie to Hanoi.During the epidemic period, 12 'passenger-to-cargo' routes from Changsha to Los Angeles, London, and Nairobi were opened, and direct trains from Changsha to Central Asia, Eastern Europe, and Western Europe were opened.

'13th Five-Year' period, Hunan also achieved '9610, 1210, 9710, 9810' full coverage of cross-border e-commerce business models.

As the infrastructure to support the development of cross-border e-commerce and expand the international market, overseas warehouses have opened up the 'last mile' of order delivery.With the continuous expansion of the cross-border e-commerce market, Hunan is vigorously promoting the construction of an overseas warehouse service system.The relevant person in charge of the Provincial Department of Commerce stated that it is necessary to implement a special action for the high-quality development of overseas warehouses, support the connection of overseas warehouses with the online comprehensive service platform of the cross-border e-commerce comprehensive test area and domestic and foreign e-commerce platforms, accelerate the layout of overseas warehouses in key markets, and deepen cooperation with overseas warehouses. Mutually beneficial cooperation between overseas upstream and downstream enterprises.

The first Hunan Cross-border E-commerce Fair is also a high-end learning and exchange platform built by Hunan for enterprises.At the meeting, cross-border e-commerce platform companies such as Amazon, Alibaba International Station, AliExpress, and Newegg will appear in the 'Xiangju Going to Sea' series of forums, and leading export cross-border e-commerce companies such as Anker Innovation will make exchanges and sharing .'All cities and prefectures, especially the four cross-border e-commerce comprehensive test areas, should deeply explore the platform value of the cross-trade fair, increase participation and depth, and further enhance the ability to use the cross-trade fair platform to serve the development of the region, 'Deputy of the Provincial Department of Commerce Li Xinqiu, director of the department, looks forward to the level and effectiveness of this cross-trade fair, which is set up by the government and 'acts' between enterprises and the park.

Strong service

Do a good job in the whole process of cross-border e-commerce services

Build a new highland for cross-border e-commerce talents, and increase the integration of production and education.Hunan is vigorously promoting the construction of a public service system for cross-border e-commerce talents, cultivating mid-to-high-level talents for cross-border e-commerce, and exploring the construction of a cross-border e-commerce talent cooperation and exchange platform.

'On the one hand, do a good job in the whole process of cross-border e-commerce services, improve the training, competition and evaluation mechanisms for e-commerce skilled talents, and provide talent reserves. On the other hand, we must continue to follow up and provide services for e-commerce projects.'Province The relevant person in charge of the Department of Commerce stated that Hunan is gradually formulating preferential policies to attract, make good use of, and retain cross-border e-commerce talents, and vigorously introduce high-level and high-level entrepreneurs with international strategic research capabilities and international market development capabilities. Middle and high-level talents with cross-border e-commerce operation management capabilities and practical experience.

'The rapid development of our company's cross-border e-commerce is inseparable from the support of government policies. In order to solve the problems of long time for order packaging and delivery, the backlog of goods, etc., the business department has conducted multi-party communication with the company, and increased the docking of the delivery industry , solve the backlog of international orders in a timely manner, reduce the operating pressure of enterprises, and reduce operating costs. 'The person in charge of Shaoyang Hongyu Hair Products Company told reporters that in addition to helping solve logistics problems, the government also cooperates with local colleges and universities to offer courses related to cross-border e-commerce , to make a reserve for the development of cross-border e-commerce talents.

With the rapid development of cross-border e-commerce, Hunan is working hard to establish a provincial-level cross-border e-commerce talent public service platform, build a database of experts, teachers and talents, and provide a solid foundation for Hunan to become a cross-border e-commerce operation center in the Midwest and even across the country. talent pool.Encourage cities and counties at all levels to introduce policies to support the construction of cross-border e-commerce disciplines, teacher training, and school-enterprise cooperation.

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Hunan Daily

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