Hunan's e-commerce blue ocean speeds up its connection to the world, 'cross-trade fair' pushes Hunan products to become 'global shopping, shopping, shopping'
You are here: front page » news » Industry News » Hunan's e-commerce blue ocean speeds up its connection to the world, 'cross-trade fair' pushes Hunan products to become 'global shopping, shopping, shopping'

Hunan's e-commerce blue ocean speeds up its connection to the world, 'cross-trade fair' pushes Hunan products to become 'global shopping, shopping, shopping'

Views: 0     Author: Site Editor     Publish Time: 2022-07-25      Origin: Site


Move your fingers, buy all over the world at your fingertips; send letters on the cloud, and send products to seven continents.The era of being in China and buying and selling globally is coming to us.
The 2022 Hunan (Changsha) Cross-Border E-Commerce Fair (hereinafter referred to as 'Cross-Fair') held at the Hunan International Convention and Exhibition Center from July 22 to 24 seems to add 'billion points' to this process 'speed.

▲ From July 22 to 24, the first Hunan (Changsha) Cross-border E-commerce Fair was held.


In 3 days, the cross-trade fair attracted more than 22,000 industry visitors to visit, understand, and negotiate. The degree of enthusiasm that Guanchao Jun felt at the scene was comparable to the 'Window of the World' next door to the exhibition.
How lively is this crossover meeting?This is the first cross-border e-commerce fair in Hunan.With the theme of 'one key chain global, sharing new opportunities', the exhibition site of 22,000 square meters brought together nearly 20 global cross-border e-commerce leading platforms such as Amazon, eBay, Newegg, and Alibaba International Station , there are more than 50 well-known cross-border e-commerce service providers such as Jitu International Logistics, Pai Anying, and Lianlian Payment, as well as a number of comprehensive financial service institutions.

▲ The Shaoyang wig industry chain is eye-catching.


There are also more than 300 selection companies from all over the country, bringing their famous and high-quality products to Hunan to participate in the exhibition.Hunan's local ceramics, bags, wigs, bamboo products and more than 10 foreign trade characteristic industrial belts occupy the 'C' position of the exhibition area.Imported brands from Russia, France, South Korea and other countries entered the exhibition, bringing exotic products.
More than 10 business associations from other provinces and cities including Shenzhen, Fuzhou, and Jiangsu, and more than 10 professional cross-border e-commerce seller groups including Xiamen Yifeng Business School, Yixian Going Overseas, and foreign trade delegation leaders participated in groups of more than 3,000 people. The 'B end' of the merchant is face to face with the 'B end'.

▲ There were a large number of exhibitors in the first cross-trade fair.


According to incomplete statistics, in 3 days, a total of nearly 100 business-related matchmaking and exchange activities were carried out, more than 3,000 key guests and professional buyers were connected, and more than 60 cooperative projects in Hunan were reached.Xiamen Yifeng Business School project settled in Jinxia Economic Development Zone, Alibaba New Foreign Trade Localization Service Center was established in Changsha High-tech Zone, and Xiangtan signed 9 projects covering cross-border payment, talent incubation, and independent website promotion.Nearly 20 platforms organized more than 200 training sessions on site.
Through more than 200 live broadcasts, nearly 50,000 products have been exposed to the Internet, and the cumulative number of views has exceeded 3.5 million.Many exhibitors have begun to renew their booths at the 2023 Hunan Cross-Fair at the exhibition site.The first cross-trade fair plays multiple identities. This cross-trade fair is not only a trade fair, but also a business promotion meeting, and it is also a discussion on the cutting-edge experience of industry development.
During the conference, Changsha cross-border e-commerce government-enterprise symposium, Hunan market procurement and trade pilot investment promotion meeting, 2022 China-Africa red wine coffee tasting salon and online consultation meeting and other economic and trade fairs, as well as 6 different themed 'Xiangju Going to Sea Series Forum' was held one after another.Focusing on the future development trend of cross-border e-commerce, digital transformation, and Hunan's traditional industries crossing the border to sea and other themes, there will be a 'feast' of ideas gathered by 'big coffee'.

▲ On July 22, the Changsha Cross-border E-commerce Government-Enterprise Symposium was held.


At the government-enterprise symposium, the cross-border e-commerce comprehensive test area and key parks in Hunan Province made on-site promotions, and invited key e-commerce companies to conduct on-site inspections and talks, carry out project cooperation and docking, and promote the well-known e-commerce headquarters 'Entering Hunan Project' , to help Hunan merchants return to Hunan.
'Xiangju Going to Sea' series of forums, nearly 40 executives and industry leaders from well-known cross-border e-commerce companies, such as Amazon's global store opening and whale cross-border, conducted in-depth interpretation and dialogue on the hot spots, difficulties and pain points of cross-border e-commerce , to discuss the new pattern, new rules and new opportunities for the development of cross-border e-commerce.Exporting cross-border e-commerce companies such as Anker Innovation showed their own experiences to explain the way of cross-border e-commerce going overseas, Alibaba International Station analyzed brand actual combat cases, AliExpress, Newegg and other cross-border e-commerce platforms exchanged and shared industry development trends and the latest hot spots.It is said that it is a blue ocean market, what potential does Hunan have?Mr. Guanchao noticed that in many media reports about this cross-trade fair, the word 'Blue Ocean' appeared in many titles.In the era of stock economy, 'blue ocean' means the development of new kinetic energy, which means that new markets are waiting to be reclaimed.

▲ On July 23, the 'Xiangju Going to Sea' series of forums, the Cross-border E-commerce International Platform Cooperation Summit Forum, was held.


On July 23, at the Cross-border E-commerce International Platform Cooperation Summit Forum, Shen Yumou, Party Secretary and Director of the Hunan Provincial Department of Commerce, said that Hunan’s cross-border e-commerce is still a blue ocean, and Changsha’s market subject ownership of 10,000 people has led the central region for two consecutive years , a large number of traditional enterprises have yet to develop online business, which is where the potential for developing cross-border e-commerce lies.
To develop cross-border e-commerce, Hunan has an economic foundation.Hunan is a blessed land of reform and opening up. Its total population ranks 7th in the country, its business environment ranks 8th in the country, its economic aggregate ranks 9th in the country, and its land area ranks 10th in the country.During the '13th Five-Year' period, the province's import and export growth rate ranked first in the country. In the first half of this year, the province's import and export growth rate was 15.8 percentage points higher than that of the whole country, and it made every effort to enter the foreign trade club of 100 billion US dollars.

▲ The exhibition area of ​​China (Yueyang) Cross-border E-commerce Comprehensive Pilot Zone at this cross-trade fair.


To develop cross-border e-commerce, Hunan has an open platform.Hunan's trade 'circle of friends' covers 227 countries and regions around the world.A number of open platforms such as the Pilot Free Trade Zone, the China-Africa Economic and Trade Expo, the China-Africa Economic and Trade Deep Cooperation Pioneer Zone, 18 national parks, 7 special customs supervision areas, and 4 cross-border e-commerce comprehensive test areas, 6 cross-border e-commerce The joint development of cross-border e-commerce retail import pilot cities provides a broad space for the development of cross-border e-commerce.For example, Hunan is based on the two national platforms of the China-Africa Economic and Trade Expo and the China-Africa Economic and Trade Deep Cooperation Pioneering Zone. my country's economic and trade policies, resources, channels and information on Africa are gathering in Hunan at an accelerated pace. Enterprises are strengthening their strategic layout for African business in Hunan. Just in time.
With the development of cross-border e-commerce, Hunan's international freight is smooth.Hunan 'upward' has Changsha International Air Cargo, 'to the east' has Yueyang river-sea combined transport, 'to the south' has Zhuzhou (linkage Hengyang) Hunan-Guangdong-Africa rail-sea combined transport, 'to the west' has Huaihua (Linking Yongzhou) ASEAN freight, 'to the north' there is the Changsha China-Europe Railway Express assembly center, five international logistics channels, shortening the time and space distance between Hunan and the world, and providing convenient logistics channels for global trading.How does Hunan enjoy the blue ocean of cross-border e-commerce?After talking about the potential, let’s take a look at the performance of Hunan’s cross-border e-commerce.
In the past two years, the import and export of cross-border e-commerce in Hunan has maintained double-digit growth, which is higher than the growth rate of general trade.
In addition to data, Maimai cross-border e-commerce global operation center project and TIKTOK Southeast Asia cross-border e-commerce operation center settled in Changsha, and SHOPLINE signed a strategic cooperation agreement with Yueyang Comprehensive Bonded Area.Hunan wigs, bags, ceramics, clothing, floats, bamboo products, medical equipment, electronic products and other characteristic industrial belts are rich in resources and have broad development prospects.
It is true that compared with developed e-commerce provinces such as Guangdong and Fujian, Hunan's cross-border e-commerce industry has a gap in ecology and format development, but it also has potential and features.

▲ Jinxia, ​​currently the most convenient park for cross-border e-commerce logistics in Hunan.


Guanchao Jun believes that all cities and prefectures should focus on combining their own characteristics and characteristics to go out and accurately attract investment. The three levels of provinces, municipalities and municipalities should cooperate to actively recruit large and strong key cross-border e-commerce enterprises, and actively strengthen docking and cooperation with cross-border e-commerce platforms. Organize cross-border e-commerce incubation and cultivation, and promote the integrated development of 'cross-border e-commerce + industrial belt'.On the one hand, a number of key projects of cross-border e-commerce will be introduced in combination with 'welcoming hometowns, returning to hometowns, and building hometowns'.
In February of this year, Hunan held a provincial cross-border e-commerce work symposium, and made arrangements for the province's cross-border e-commerce work.In May, the General Office of the Provincial Government issued the 'Implementation Opinions on Accelerating the Development of New Forms and Models of Foreign Trade'.At present, Hunan has established a contact service mechanism for key cross-border e-commerce enterprises in the province. Relevant departments such as commerce, customs, taxation, and foreign exchange cooperate to support and serve the development of enterprises and help maintain steady business growth.

▲ The silverware from Chenzhou displayed at the cross-trade fair.


Guanchao Jun also learned that the Hunan Provincial Department of Commerce is taking the lead in formulating 'Several Policies and Measures for Promoting the High-quality Development of Cross-border E-commerce', which will support the main body of cross-border e-commerce to become bigger and stronger, and create a cluster of cross-border e-commerce development Park, promote the construction of cross-border e-commerce industry belt, cultivate independent brands of cross-border e-commerce, promote the construction of provincial-level public overseas warehouses, strengthen the cultivation of cross-border e-commerce talents, improve the cross-border e-commerce service system, and optimize cross-border e-commerce customs clearance services , implement tax policies for cross-border e-commerce, and strengthen financial support for cross-border e-commerce.
Previously, the Hunan Provincial Department of Commerce and the Provincial Department of Finance issued the 'Provincial Public Overseas Warehouse Identification Standards and Overseas Warehouse Support Policies (Trial)' to support and guide Hunan enterprises to deploy overseas warehouses in key markets, key channels and nodes.It can be said that Hunan's policy system to promote the high-quality development of cross-border e-commerce is accelerating its improvement.
In the past five years, the scale of cross-border e-commerce in my country has increased by nearly 10 times, reaching 1.98 trillion yuan, becoming the fastest-growing and most powerful new form of foreign trade.Hunan is determined to win this blue ocean market.

▲ Hunan porcelain displayed at the cross-trade fair.


This cross-trade fair has driven nearly 800 foreign trade and production companies to transform and carry out cross-border e-commerce business. Yueyang Comprehensive Test Zone organized exhibitors to take the initiative to connect with major cross-border e-commerce leading platforms, and reached a preliminary cooperation intention with Amanbo to jointly develop Africa market.Xiangtan Comprehensive Bonded Zone and SHOPLINE cooperated to build an independent station to test the cross-border business of household medical devices.In addition, Zhuzhou Ceramic Industry Belt cooperates with the Coupang platform as a whole, Changsha Home Furnishing Industry Belt joins hands with Linio (Falabella) platform, Changsha Medical Supplies Industry sets foot in cross-border e-commerce B2B through DHgate, etc. Hunan’s local traditional foreign trade enterprises are actively transforming and embracing cross-border New format.
Guanchao Jun believes that the bridge of information communication and economic and trade exchanges built by the cross-trade fair will help Hunan move towards a broader 'blue ocean'.


This article is reproduced from the crab watching the tide


Company WeChat public account

Contact information

(+86) 0731-85587578
Hunan Fortune International Trade Co., Ltd.
Kaifu District, Changsha City25th Floor, Jinxia Bonded E-Commerce Building
Hunan Caisheng Supply Chain Management Co., Ltd.
6114-6121, 6th Floor, Gaoqiao Exit Agglomeration Area, Yuhua District, Changsha City
Copyright 2021 Hunan Fortune International Trade Co., Ltd. Record number: Hunan ICP No. 2021012430-1